How to coach your team members

TL;DR: Effective coaching is the secret to building a successful team of people who know how to solve problems, work independently, and advocate for themselves. Still, learning to balance the coaching and managerial aspects of a leadership position has its challenges, especially since today’s team leads report feeling less skilled at their jobs than in previous years. Feeling underdeveloped and overworked, many managers struggle with delegating work and entrusting team members with more responsibility, not allowing reports to take ownership of their own career development. This playbook offers concrete steps to help team leads build a thriving team with great leadership strategies at the helm.


As champions of the company culture and mission, great managers are the linchpins of every thriving organization — and their ability to coach a team is only getting more important. Before the pandemic, just 23% of employees wanted more support from their managers, while an impressive 77% of team members are asking for it today. (1)

The difficulty is that today’s managers don’t feel as equipped as they need to as coaches and mentors. Only 48% of team leads say they have the skills they need to be exceptional in their roles, which shows that many businesses don’t prioritize leadership development,  even though companies investing in manager enablement experience 47% lower turnover, 17% higher productivity, and 81% lower absenteeism. (2)

When it comes to coaching team members, we need to stop expecting managers to learn entirely on the job and start giving them the centralized training assets they need to steer team members along the right path. 

We created this playbook as a go-to resource that managers and leaders can rely on to improve their coaching skills and offer the support their direct reports need. With concrete steps and best practices, we encourage you to share it widely with department leads and aspiring managers throughout your organization. 

  1. Gartner, 2023
  2. Gallup, 2023
⚡ Empowered managers translate to more energized teams

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Coaching a team: How can managers be the best mentors to their reports

“The leadership playbook has undergone a significant rewrite,” writes Magnet Culture's President and Chief Retention Officer Cara Silletto on LinkedIn. “Today’s managers still require tools like effective communication, resilience, and savvy onboarding techniques. However, deeper insights into emotional intelligence, up-to-date generational dynamics, and feedback mechanisms are also a necessity. It’s not just about addressing gaps — it’s about equipping our leaders for tomorrow’s challenges.

Indeed, the role of the manager has grown to encompass more responsibilities than it did in the past. According to our Workforce Trends Report, three in four employees would like to receive more feedback and recognition from their team leads. At the same time, 79% of team leads say they’re at risk of burnout from the stress of managing people. This is likely because even the most effective managers don’t have the tools they need to incorporate more coaching within the regular flow of their work.

The best manager-mentors start by getting to know their team members deeply and learning what professional goals and projects motivate their reports the most. Then, they build solid plans for growth, revisiting them throughout the performance management cycle in meetings, performance reviews, and asynchronous discussions. 

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Wann Sie dieses Playbook verwenden sollten

When to use this playbook

Use this playbook if you notice engagement numbers declining or if you’ve received feedback from team members that they’re looking for more guidance from their team leads.

You should also use it if your company has just undergone a restructuring or massive growth and you’re looking to promote more employees from within and equip new managers with the resources they need to support their direct reports.

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Was Sie für dieses Playbook benötigen

What you’ll need for this playbook

Goal-setting tools & processes

To coach a team well, you need a systematic approach to help employees set and track their development goals. A tool like Leapsome Goals leverages AI so you can create goals quickly and adjust them so they align with overall company objectives. 

Easily accessible competency frameworks

Competency frameworks create a clear professional roadmap for every role within your organization, highlighting the skills every employee needs to excel in before getting a promotion. As long as everyone has access to them, they can simplify coaching team members because they keep everyone on the same page about possible career paths within the company.

A reliable performance management system

We know that more team members want feedback from their managers, yet 77% of respondents to our 2023 State of People Enablement Report rated their company’s performance review processes as “bad.” 

A solid performance management (PM) system isn’t about holding employees accountable — it’s about showing them when they’re on the right path with their career goals and helping them create an action plan for improvement when they’ve gone off track. Thankfully, Leapsome Reviews has the templates, automations, and analytics you need to create a powerful, development-oriented PM system.

Hints & tips

Hinweise & Tipps
  • Create a team charter to keep everyone engaged with your mission. As a centralized document for outlining your objectives, team practices, and overall purpose, it can help keep team members on the same page about your expectations for collaboration.
  • Coaching your team is a two-way process. It’s hard to get feedback on where you are making mistakes (even if it is constructive feedback). Being open about your own mistakes and what you did to move past them is a great way to improve weekly 1:1s and team meetings/coaching sessions. Sharing this information helps open up your employees and promotes a culture of psychological safety.
  • You don’t have to do this alone. Work with your supervisor to get support and learn techniques for improving your coaching abilities. Many leaders seek the help of outside consultants and business coaches.
  • Take personalities into account when building your coaching relationship with each person. Introverts and extroverts might take your coaching differently. So might people with different gender identities, from different generations, or from varied backgrounds. 
  • Need help figuring out how to get started as a coach? Host office hours with your team: If you’re in the office, set up times when you will be available for employees to drop in, ask questions, get advice, etc. You can do the same remotely by setting up a video conferencing link for employees to join.
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Frequently asked questions

Why should managers coach their teams?

Today’s managers should coach their teams because employee development is essential to their role, and highly competent teams tend to improve the work experience for everyone. 

The manager’s job isn’t just about ensuring that team members fulfill their daily responsibilities and follow company policies. It’s also about helping them grow as professionals and live out company values so they can advance within the organization and achieve their career goals. 

How do you coach a demotivated employee?

Getting someone to enjoy their work can be one of the most challenging tasks for a manager.

First, determine if that person’s demotivation is a fixable issue. Would streamlining their job help bring the excitement back? Are they dealing with a personal issue that’s bleeding into their work? Or is it a structural problem that you can raise with company management and push for improvement? Understanding what is demotivating them can help you build a plan to address the issue.

After you’ve done the clarity work, help your report get their motivation back. Try some ideas like:

  • Delegating a task to a freelancer or someone else on the team to reduce the workload
  • Investing in a project that excites them, as long as it meshes with company goals
  • Revisiting their professional development plan to see if it aligns with their current goals.

What qualities make an effective coach?

Many qualities make an effective coach at work. While being a great coach does require some innate talent, there are a few qualities you can hone over your time as a people ops leader:

  • Active listening
  • Empathy
  • Focusing on goals
  • Positivity
  • Respectfulness
  • Supportiveness

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