CUSTOMER CASE STUDY

heycar Group

How heycar moved from a fragmented toolkit for 360° feedback, employee surveys, and OKRs to an all-in-one solution with Leapsome

CUSTOMER PROFILE
heycar is changing the way customers find and buy their next car by explicitly focusing on vehicle, dealer and service quality. They are heavily user-centric and invest in applying cutting-edge technologies in order to become a leader in their space. Some of the biggest players in the automotive industry share and back their vision.
Location:
Berlin, Germany (HQ) + London & Barcelona
Company Size:
250-300
Industry:
Automotive
Features Used:
  • 360-degree performance reviews
  • Employee Engagement Surveys
  • Goals & OKRs
“The one thing I was really impressed with was how intuitive Leapsome is. You can have the best tool in place for the People & Culture team, but if employees don’t understand how, when, and why they should use it, they won’t try to figure it out, as it costs them time. With Leapsome, we have a tool that everyone can use, and it allows our managers to focus on their leadership responsibilities and having great interactions with their teams.”
Benjamin Böhmer
Director of People & Culture Group at heycar Group

The Problem

Backed by Volkswagen, Volkswagen Financial Services and Daimler, heycar is disrupting the used car market. To support their mission and growth, the online car marketplace scaled their team from 70 employees to over 200 in only 18 months. The company has offices in Berlin, London and Barcelona, with more locations launching soon.

Benjamin Böhmer, heycar’s Director of People & Culture Group, explains the need for solid processes within a rapidly growing organization: “Employee engagement, feedback, and good goal-setting processes are the rocks that every company needs as the basis to support their growth.”

Ben observes that, as heycar continued to grow, the company needed a tool that combined these necessary processes in one place. Before adopting Leapsome, heycar experienced a typical struggle: using several tools for different processes and, in some cases, manually managing those through spreadsheets.

“We had a tool for engagement surveys, but we just wrote our targets and OKRs down on our Confluence pages, and our 360° feedback process was done in Excel files. This created several loose ends with valuable information in many different places. I knew we needed to find an umbrella to bring these loose ends together. That’s when we decided to look for a dedicated tool and bring everything into one place.”

The Solution

Ben began to look at the various platforms available on the market, with a few key criteria in mind.

The Director of People & Culture Group admits that he is a huge feedback enthusiast, and wanted to find one platform that could handle 360° feedback, employee surveys, and OKRs.

As heycar initiated its international expansion, Ben also looked for the right platform to set standards within their German headquarters and roll those out in other countries without designing new processes and launching a new tool each time.

“We made an in-depth evaluation of the whole landscape, looking at all the tools available to us. I was particularly focused on finding a platform to transport our existing processes into and set them up in the new tool. And importantly, I wanted to know that the tool would help us grow. It needed to be flexible to help us establish our processes as we continue to hire more people and open up offices in new markets.”

Having found and implemented Leapsome at heycar, Ben immediately began rolling out their processes, starting with employee engagement surveys. Having already established their questions, rhythm, and data evaluation method, the rollout was extremely straightforward.

Once surveys were up and running, Ben and the team turned their attention to rolling out personal development targets and setting OKRs within Leapsome. Similarly, their 360° review process will also be set up and run via the platform twice a year.

The Result

Ben and the People & Culture team at heycar are experiencing the benefits of having an all-in-one platform that they can use for key processes.

“It’s great having all of our processes and data in one place now. We no longer have to think about where to go. Should we use a Google Form? Survey Monkey? An Excel sheet? We now know that whatever we need for employee performance and engagement, we can do it with Leapsome. That’s a huge value-add.”

Additionally, Ben commented on Leapsome’s exceptional flexibility during process implementation and how it has helped them rethink their setup in some areas thanks to the best-practice templates built into the platform.

“Most of our processes used to be internally built by our team. With Leapsome, I’m happy that we have a tool that not only is flexible and can run our processes in the way that we set them up, but also provides us with best practices to help us adapt and improve our operations as well.”
“Our engagement surveys and performance reviews are now better planned, thanks to Leapsome. It makes it easy for us as a People & Culture team to collaborate on setting up the processes, the timeline is easily tracked within Leapsome, and we have been able to reduce the manual work required thanks to the automated recurring cycles.”

Finally, Ben was pleased to share that the platform has been well received by leadership, and adoption across the company has been strong.

“The one thing I was really impressed with was how intuitive Leapsome is. You can have the best tool in place for the People & Culture team, but if the employees don’t understand how, when, and why they should use it, they won’t try to figure it out, as it costs them time. With Leapsome, we have a tool that everyone can use, and it allows our managers to focus on their leadership responsibilities and having great interactions with their team members.”

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